Sky News Arabia was launched as a partnership between International Media Investments and Britain’s Sky News, to present its first broadcast on May 6, 2012.
It became “Sky News Arabia” The fastest growing digital news platform in the region, with an audience of more than 37 million people following it on social media channels, and experiencing exceptional levels of interaction. With more than 5 billion views of its digital content in 2021, the news station ranked first in terms of number of views for an Arabic-language news platform.
Nart Bouran, CEO of Sky News Arabia, said: “Over the past ten years, we have been able to establish our position as a leading news platform and enhance our reputation and ability to deliver quality news in an effective and rich manner to Arabic-speaking audiences around the world.”
He added, “We are living in an unprecedented period There has been a significant increase in the demand for quality news during the past two years, as the audience now needs news platforms that give it the right news with credibility. We also played a very important role in providing accurate information that keeps them informed of developments as they happen.”
It is noteworthy that the news platform has ambitious plans for the future based on innovation and digital development, as “Sky News Arabia” continues to invest in digital growth and interest in providing innovative digital content.
The platform will also benefit from advanced technologies through the use of augmented and virtual reality content to add more depth to coverage and enrich news items in a way that the camera cannot transmit sometimes.
Sky News Arabia will soon launch a new platform for economic news through a website and special accounts on social media platforms to provide the latest news and analysis related to the economy and business, and this comes as part of the news platform’s plans to continue investing in supporting its growth and expansion in response to viewers’ interests and desires.
Attracting distinguished cadres of talent is a very important aspect of the pioneering platform, which is why in 2021 it launched the Sky News Arabia Academy, which includes a specialized center for development and training, with the aim of inspiring and empowering young people and providing them with the communication, media and digital skills they need to shine in this dynamic changing sector.
Since its inception, the Academy has provided more than 70 training courses, graduating more than 350 young men and women from the new generation of talented Arab media professionals.
Sky News Arabia will continue to invest in the academy, while increasing the number of specialized courses to focus on television presentation, creative production, animation and digital media, as well as exploring a number of emerging topics such as metaverses.
On the anniversary of its launch, on May 6, 2022, “Sky News Arabia” broadcast special content on all its platforms to celebrate its achievements over the past decade, in addition to reviewing its ambitious future vision.