World

Israel bans photoshopping of models


Israel (Jerusalem Post) 02/10/2022 23:45

The law prohibits the use of Photoshop in advertisements

  • Part of the law proposes classifying ads that do not meet the requirements as a kind of “social injustice.”
  • The fines will go to support “centers for the prevention and treatment of eating disorders.”

A bill that would require advertisers to inform the public when they use Photoshop to alter images of models in advertisements passed preliminary reading in the Knesset on Wednesday.

If advertisers violate the proposed law, they will be fined hundreds of thousands of shekels (tens of thousands of dollars), according to the newspaper.Jerusalem Post“.

Part of the law proposes classifying advertisements that do not meet the requirements as a kind of “social injustice, crime”. As such, any advertisers who do not meet the stated requirements, and post photoshopped models of models in commercials, without declaring that they have been manipulated, will be fined.

The fines will be allocated to support “centres specialized in the prevention and treatment of eating disorders.”

The newspaper reported that MK Limor Magen of the Yisrael Beitenu party submitted the bill related to Photoshop, saying that “eating disorders problems affect many” and that she also wants to protect girls from the “false beauty standards” they see in advertisements, Which “harms their body image and self-esteem”, and reflects negatively on them.

The newspaper pointed out that there is another proposed law, which also passed preliminary reading, on Wednesday, that requires models to have a “minimum weight”, to prevent advertisers from using “too thin models”, and thus “create an unrealistic and dangerous beauty standard.”

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